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Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Tuesday, March 29, 2005

Sneaky Clocky

The people of MIT Media Lab work on some of the most annoying things. This is Clocky. Project manager Gauri Nanda says it's for people who have trouble waking up.

When the alarm clock goes off and the snooze button is pressed, Clocky will roll off the bedside table and wheel away, bumping mindlessly into objects on the floor until it finds a place to hide.

You get the idea. Minutes later, when the alarm sounds again, the sleeper must get up out of bed and search for Clocky.

An internal processor helps it find a new hiding spot every day. Gauri says he was inspired by kittens that chewed on his toes every morning.

"I've been known to hit the snooze bar for up to two hours or even accidentally turn it off....Having the alarm clock hide from me was just the most obvious way I could think of to get out of bed," he said.

Now he's working on linking up Clockies so two people with different sleep schedules can make their Clocky hush up the other. Or, maybe, he says, they can form an alliance and simultaneously target the offending over-sleeper.

Sounds like your worst nightmare?

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