trinetizen

on social media, journalism, tech, design and other stuff

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Monday, March 26, 2007

How to save newspapers

Doc Searls' formula for saving the news industry, in my reduced form:

1.Open up the archives -- and feature them.
2.Link externally to bloggers, rivals.
3.Hire more stringers, citizen journalists and bloggers.
4.Stop calling online editorial "content". It's not container cargo.
5.Simplify your websites, stop building crappy ones.
6.Get with the live nature of the web.
7.Publish mobile-ready versions.
8.Don't "deliver information" - instead in-form and enlarge us.
MORE.

posted by Julian | 3/26/2007 03:38:00 AM

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