trinetizen

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Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Monday, May 12, 2008

Amy Gahran: Is Journalism a Toxic Culture?

Quoted via Contentious.com or Poynter's Emedia Tidbits:

"Most of what I do is help journalists and news orgs wrap their brains around the Internet. Generally I enjoy that work. Lately, though, I’ve been getting quite aggravated at the close-minded and helpless attitudes I’m *still* encountering from too many journalists about how the media landscape is changing. Those attitudes are revealed by statements, decisions, actions, and inaction which belie assumptions such as:

*The only journalism that counts is that done by mainstream news orgs, especially in print or broadcast form. Alternative, independent, online, collaborative, community, and other approaches to news are assumed to be inferior or even dangerous.

*Priesthood syndrome: Traditional journalists are the sole source of news that can and should be trusted — which gives them a privileged and sacred role that society is ethically obligated to support.

*Journalists and journalism cannot survive without traditional news orgs, which offer the only reliable, ethical, and credible support for a journalistic career.

*Real journalists *only* do journalism. They don’t dirty their hands or distract themselves with business and business models, learning new tools, building community, finding new approaches to defining and covering news, etc. As Louisville Courier-Journal staffer Mark Schaver said just this morning on Twitter, “[Now] is not a good time [for journalists] if you don’t want your journalism values infected with marketing values.”

*Journalistic status and authority demands aloofness. This leads to myriad problems such as believing you’re smarter than most people in your community; refusing to “compromise” yourself professionally by engaging in frank public conversation with your community; and using objectivity as an excuse to be uncaring, cynical, or disdainful.

*Good journalism doesn’t change much. So if it is changing significantly, it must be dying. Which in turn means the world is in big trouble, and probably deserves what it will get.

There’s a common problem with all these assumptions: They directly cut off options from consideration. This severely limits the ability of journalists and journalism to adapt and thrive...

I realize that right now is a scary time for journalists who crave stability. I have immense sympathy for good, smart people (many of whom have families to support and retirements to plan) who fear the unknown. Many of the news orgs that have sheltered and supported these journalists as they ply their craft are crumbling due to their inability or unwillingness to adapt their business models — leading to layoffs, buyouts, attrition, dwindling resources, overwork, and general demoralization.

I also know — first hand — that the prospect of learning new skills can be daunting. (That’s why, after all these years, I still don’t speak any language but English, and I still don’t know how to write computer code.) Plus, many of us have spent lots of money on j-school and many years in professional journalism honing our writing and reporting skills. We don’t *want* to learn how to think like an entrepreneur, or an information architect, or a community manager! We just want to keep doing what we know how to do; we didn’t sign up for all this extra stuff....

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