trinetizen

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Thursday, February 19, 2009

The news reporter of the future is here

The newsman of the future is already here. And he isn't some geeky, know-it-all 20 year-old. Steve Rubel of Micro Persuasion says he's Peter Abraham, the Yankees beat writer for the Journal News in Westchester county (circ. 100,000), NYC, the 94th largest newspaper in the US.



Quote:
Abraham is on the scene in Tampa where the Yankees are training and he's doing it all - in addition to filing regular reports for the paper that appear in print. Here's an inventory of his social media footprint....

First, he has a blog with a full-text feed that includes several posts/day and hundreds of comments/day from readers. It dates back to 2006.

In addition, Abraham has a Facebook group that has about 1600 members.

He is posting photos from spring training using his iPhone. Note the gear the others are using by comparison.

There is a podcast up on iTunes that right now is updated daily with audio.

Finally, today he was using both CoverItLive and Mogulus to have a live video/text chat with readers.



All Abraham is missing is Twitter, YouTube and maybe Flickr but he seems to be doing just fine with what he has here.

In the words of the Pitbull of Personal Development "Shut up, stop whining and get going already".
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