trinetizen

on social media, journalism, tech, design and other stuff

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Monday, October 12, 2009

The fun theory

As media trainers, we try to make our workshops fun for our participants. When you have fun learning something new, the higher the probability the learning will be remembered and internalized.

I like the ideas at thefuntheory.com, an initiative of Volkswagen.

How do you get more people to use the staircase instead of the escalator? Turn it into a giant piano of course:



The other idea, posted so far, makes throwing rubbish more fun, with some sensors and sound effects:



Cool.

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