trinetizen

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Sunday, January 30, 2005

Terrorist VW ad makes rounds

A parody VW ad featuring a terrorist who pulls up at a cafe then blows himself up - leaving the car intact - makes an interesting case on how advertisers may no longer be in control of the message.

VW is flipping mad and threatening to sue but the free mileage it will get for the controversy will far exceed any ad campaign its agency can dream of.

I suspect creators Lee and Dan will probably get a lot more prospective phone calls for this.

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