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Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Wednesday, June 21, 2006

A ringtone adults can't hear

This is probably spreading like a virus as we speak. Apparently, a high-pitched tone invented to disperse loitering kids has now been adopted as a ringtone that adults can't hear.

Great for school students who don't want their teachers to hear their phones ring.

[from AP via Guy Kawasaki]

Students are using a new ring tone to receive messages in class — and many teachers can't even hear the ring.

Some students are downloading a ring tone off the Internet that is too high-pitched to be heard by most adults. With it, high schoolers can receive text message alerts on their cell phones without the teacher knowing.

As people age, many develop what's known as aging ear — a loss of the ability to hear higher-frequency sounds.

*** Can you hear it? Click here for a 10-second demonstration. ***

The ring tone is a spin-off of technology that was originally meant to repel teenagers — not help them. A Welsh security company developed the tone to help shopkeepers disperse young people loitering in front of their stores while leaving adults unaffected. The company called their product the "Mosquito."

Donna Lewis, a teacher in Manhattan, says her colleague played the ring for a classroom of first-graders — and all of them could hear it, while the adults couldn't hear anything.

MORE.

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