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Short tail phenom of how to sell anything on the net
Alex Tew who made a million dollars online with his milliondollarhomepage.com has kicked off a new phenomenon known as "short tail" marketing.
Basically you create a need for something that can be bought online, set up a blog, get some buzz from the media, more buzz from bloggers, and then start reeling in the moolah.
A guy named Sala was behind onethousandpaintings.com which was created to sell 1000 paintings with a number painted on each of them. It seems to be working. Over 522 paintings sold, last I checked.
This post explains it well.
The posted himself has started his own scheme to sell 2000 engraveable bricks to be installed in his backyard patio.
Which just goes to show, on the net, anything's possible.
Basically you create a need for something that can be bought online, set up a blog, get some buzz from the media, more buzz from bloggers, and then start reeling in the moolah.
A guy named Sala was behind onethousandpaintings.com which was created to sell 1000 paintings with a number painted on each of them. It seems to be working. Over 522 paintings sold, last I checked.
This post explains it well.
The posted himself has started his own scheme to sell 2000 engraveable bricks to be installed in his backyard patio.
Which just goes to show, on the net, anything's possible.
posted by Julian | 6/06/2006 12:44:00 AM
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