trinetizen

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Monday, January 31, 2005

101 Dumbest Biz Mistakes

Business 2.0 has a must-read article about dumb business mistakes.

My favs:

No. 3: Don't you just love a guy who stands behind his product? Smith & Wesson chairman James Joseph Minder was forced to resign when newspaper reporters discover that, before becoming a corporate exec, he'd spent 15 years behind bars for a string of armed robberies and an attempted prison escape.

No. 1: Bike-lock maker Kryptonite finds out the U-shaped locks it's been making can be picked with a Bic pen. Bloggers continued to rail at the company until it finally agrees to exchange the old locks for new ones, at an estimated cost of at least US$10 million.

No. 4: Michael Soden, Bank of Ireland CEO, issues a dictate: No porn surfing on the job. His next dictate: The IT department is to be outsourced to Hewlett-Packard. Shortly after the outsourcing deal goes through, IT staffers, now employed by HP, discover porn on Soden's computer. Soden resigns, leaving the bank and HP scrapping over who should pay his severance, estimated at $5 million.


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