trinetizen

on social media, journalism, tech, design and other stuff

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Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Tuesday, February 01, 2005

Matchmaker of brands and celebs

What was Gwen Stefani doing on stage with HP's Carly Fiorina at the recent Consumer Electronics Show in Las Vegas promoting some camera. No doubt, someone was laughing all the way to the bank.

Who hooked up rapper Jay-Z and Reebok? And helped McDonald's sign up Justin Timberlake for its "I'm Lovin' It" jingle? And Hilfiger's fragrance for Beyonce?

His name is Steve Stoute. (from BrandNoise) And here's his story.

posted by Julian | 2/01/2005 10:11:00 AM

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