News videographer and Flash tutorials
Angela has switched to WordPress and started News Videographer while Mindy has posted three great tutorials on Flash Journalism.
New media is better for it.
on social media, journalism, tech, design and other stuff
Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.
And after Google gets its foot in the door for print, radio and TV ad sales, what happens next? Will the fox eat the hens in the henhouse, or continue to play the gentleman in the middle?
The Daily Herald’s John Kelly thinks that Google’s Print Ads system will bring in ad sales that will be priced lower than the regular ad sales but higher than the Herald’s current take from so-called remnant merchants who sell leftover ad pages. Kelly can’t imagine a day when big clients such as department stores will be able to make long-term ad deals with newspapers without a live sales rep.
“Major retailers really depend on local salespeople to be their eyes and ears in the local markets,” Kelly said. “We do local research for them. It’s hard to quantify that, and it’s very important. You have a lot of egos involved here. There are a lot of advertisers who feel that they can get a better price through face-to-face interactions over a long period of time. And the way this [automated] model has been built it’s transaction by transaction, at least at this point. If I’m a regular advertiser, a major retailer, I don’t want to deal with this every week.”
“For the guy down the block who has the Shed Kingdom, he’ll always need someone to come and sell radio to him to help him with creative,” Caracciolo told me. “I think [Google Audio Ads] is more for infomercial-type sales, I don’t think it’s for that small mom-and-pop business because who will do the creative for that? Obviously everyone has a microphone on their computer and can do audio editing. But you’d be surprised. A lot of people today don’t even read emails, believe it or not. You think everyone is so computer hip and savvy. But it’s not true," said Patrick Caracciolo, local sales manager of WLIR FM in Long Island."
“This is the early part of Google courting us, and it’s hard to tell whether it will be an abusive relationship or a loving relationship. I don’t know the answer to that...For us as an industry, we have to screw our heads on differently and be open to new and different ways. And we have the option of not accepting [ads from Google] if it doesn’t work. And the system that Google has set up is very fair.”