trinetizen

on social media, journalism, tech, design and other stuff

My Photo
Name:
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Saturday, August 23, 2008

Mack Collier's Top Company Blogs

Mack Collier reviews company blogs and came up with a scoring system to rate them.

Here's his criteria:
35 points for Content, what the bloggers write about
35 points for Comments, how many comments the blog receives, and how the bloggers reply to comments from readers
15 points for Posting schedule, how often and regularly new posts appear on the blog
15 points for Sidebars, the information contained on the sidebars

Here are his Top 10 Company Blogs Overall:

1 - Fiskars' The Fiskateers Blog(Review) - 89
2 - HomeGoods' Openhouse Blog(Review) - 88
3 - Turkey Hill's Ice Cream Journal Blog(Review) - 87
3 - Innocent Drinks' Daily Thoughts Blog(Review) - 87
5 - Graco Blog (Review) - 83
6 - Southwest Airlines' Nuts About Southwest Blog(Review) - 81
7 - Dell's Direct2Dell(Review) Blog - 79
8 - Stacks and Stacks' Clutter Control Freak Blog(Review) - 77
8 - Coca Cola's Conversations Blog(Review) - 77
10 - Patagonia's The Cleanest Line Blog(Review) - 76
10 - Mahindra Tractors' Life of a Farm Blog(Review) - 76

MORE.