trinetizen: August 2009

About Me

Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging,multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook , LinkedIn, Twitter or Google+.

Thursday, August 20, 2009

Top 15 Malaysian websites: comScore

In June 2009, 9.3 million people in Malaysia above age 15, spent an average of nearly 14 hours online and accessed 1,066 pages of content, according to comScore.

Top Malaysian Internet Properties in Malaysia Based on Unique Visitors June 2009 *Total Malaysia Internet Audience, Age 15+ - Home & Work Locations Source: comScore World Metrix**
	Total Unique Visitors (000)	% Reach	Average Minutes per Visitor
Total Internet : Total Audience	9,320	100.0	826.8
MAYBANK2U.COM	1,081	11.6	28.6
MUDAH.MY	1,068	11.5	45.9
AIRASIA.COM	834	9.0	33.2
Star Publications (M) Bhd	768	8.2	17.2
UTUSAN.COM.MY	562	6.0	22.0
BHARIAN.COM.MY	555	6.0	25.2
MALAYSIAKINI.COM	548	5.9	26.4
JOBSTREET.COM	546	5.9	20.0
701PANDUAN.COM	507	5.4	3.5
HMETRO.COM.MY	495	5.3	36.8
LOWYAT.NET	484	5.2	48.8
Digital Five	476	5.1	63.1
CIMBCLICKS.COM.MY	398	4.3	22.6
MALAYSIAAIRLINES.COM.MY	393	4.2	15.7
MAXIS.COM.MY	364	3.9	23.0

The figures are obviously limited and extrapolated, considering they have excluded those under 15 and "visitation from public computers such as Internet cafes or access from mobile phones or PDAs," leaving a chunk of numbers out. The media websites claim much higher numbers of uniques than comScore. Unfortunately, comScore's numbers are the only published monthly metrics we have in Malaysia.

comScore also ranked the most visited Internet properties in Malaysia:
1. Google: 7.1 million visitors, reaching nearly 76 percent of the online population.
2. Yahoo!: 6.4 million visitors (69 percent reach)
3. Microsoft Sites: 4.7 million visitors (50 percent reach).
4. Friendster: 3.2 million visitors
5. Facebook: 3.1 million visitors.

MORE.

Labels: comscore, top 10 malaysian websites

Tuesday, August 04, 2009

20 ways to measure social media ROI

Justifying your ROI for social media can be done quantitatively or qualitatively.

Quantitative
1. Blogs: Number of posts, visitors, comments, repeat posts of your posts.
2. Twitter: Number of followers, tweets, re-tweets, clicks to short links (use bit.ly)
3. YouTube: Number of views, number of embeds
4. Facebook: Number of fans, number of repost of status messages, number of views of videos, photos
5. Campaigns: Sales revs, new leads, new subscribers, traffic on landing page, conversions, number of people who filled up follow-up form, used coupon, took up offer, bought stuff, number who visited or viewed campaign, or downloaded app or widget.

Qualitative
6. Blog/Twitter/Facebook Comments: Positive/negative/neutral
7. Google: Do a search comparison on keywords with your competitor
8. Interaction and conversations: What are people blogging/tweeting about the campaign, product, service or company - for or against, did you learn something, solve a customer complaint, avert a crisis, find new ways to save costs or discover useful feedback for management?

Free tools to track and monitor:
09.Google Analytics
10. Google Alerts
11. Tweetbeep
12. Social Mention
13. Xinu
14. Feedburner
15. Social Too
16. BoardTracker
17. BackType
18. KeoTag
19. Compete
20. Trackur

Labels: social media, social media ROI