Awaken journalists, you have nothing to lose but your bylines

(This was a rant post that sort of morphed into a speech that was never given…yet)

People tend to blame technology for all their problems.

Social networks are causing the rise of _____________ (fill blank space) eg. divorces, rapes, home invasions, suicides, crime, bullying, etc.

Of course, there may be validity to some of these cases. No one wants to belittle an incident that happens to a child, a spouse, a mother, a friend or a partner. When it’s personal, it’s tough not to find the nearest technological scapegoat. What’s worrying is how the “experts” extrapolate cause-and-effect from a small sample, raising fears and feeding the ignorance of technology to the masses.

“Productivity is down, there is lack of focus and no one seems to have an original thought – everything is copy and pasted from the net.” Or so they say.

In truth, there is nothing to suggest that human nature has changed pre- and post-Internet.

The perennial truth about humanity is this: In life there will always be those among us who are deliriously happy and depressingly suicidal and every emotion in between. We already live in both the “real” and “virtual” worlds equally intensely. The virtual can be as real as you want it to be and the real can be as imaginary as you want it to be.

But if you talk to anyone my age, 48, with two school-going children, they have a tendency to get nostalgic about their childhood.

It usually starts with the phrase: “When I was young, we never had these computers lah, Internet lah, sitting in front of the game console all day long lah. We used to go outside, enjoy the sunshine, climb trees, catch fish in the longkang, etc.

Now if you go back into the past, say the 1960s-70s, you can hear people of that time reminiscing about their childhoods. And they say this: “Ayahhh I wish by kids wouldn’t sit in front of the TV all day long. You know when I was young, we used to go outside, enjoy the sunshine, climb trees, catch fish in the rivers…”

Now go further back to this person’s parent’s time in the 1930s-40s-50s, when there was an explosion of recorded music and you hear the same thing. “I wish my kids wouldn’t listen to that music all day long. I wish they would go outside in the sunshine and climb trees and go swimming and catch fish……”

And then you step back into the 1920s and when radio came about…you know the drill.

There is no doubt we are going through one of the biggest explosions in the http://www.blogger.com/img/blank.gifuse of media. People can create, share, spread and distribute information like never before. The ubiquity of media everywhere is driven by falling prices in all things digital.

Nicholas Negroponte equates the net to a library but with a difference. If you go to a regular library you take a book off the shelf and if there is no other copy of that book, no one in the community, that reservoir of people being serviced by that library, can read it. But if you take a digital book of the Internet, anyone can go in there and take another and another and another.

Of course, if millions are accessing a particular site — web servers have limitations too — it can crash. But every time you go to a webpage you are actually downloading a copy onto your machine. Very few sites are live streamed, in the strict sense of the word, although that is changing rapidly even as we speak. So the Internet is actually a giant copying machine.

In the 15th century we had another giant copying machine of that time – it was called the Gutenberg Printing Press. Before that machine came to be, scribes used to sit down and copy everything word for word and so the church and the institutions of that day controlled the information.

When the printing press came about we hear only about the Gutenberg Bible as an early publication was reproduced in large quantities, but in truth there was an explosion of works — many of these secular, naughty, perverse and “mindless”. So much so, that intellectuals of the day were worried that the printing press was making people obsessed with trivia, gossip and the mundane.

But that media explosion eventually did society wonders. It gave us newspapers, it gave us specialized magazines, it gave us fiction and non-fiction, it gave us peer-reviewed scientific journals, it gave us academic books like never before. The entire spectrum of what we knew as “information” and “media” widened and deepened beyond belief.

Fast forward to 2012 and here we are — right at the heart of something wondrous. This is the dopamine injection of truly beautiful awakenings. It’s the eye of the digital storm. It’s raining down on us in bit buckets.

People keep referring to it as information overload. But that debate, as Clay Shirky rightly points out, is over. We cannot afford to take shelter and hide and put umbrellas up and wait for this storm to pass. We must learn how to filter the data, embrace it and become a filter ourselves so that others can make sense of the joys of this liquid, ubiquitous manna.

Journalists are at the heart of this. We have to embrace this. We have to learn these tools and gadgets and “Internet stuff”. We have to become aggregators and filters ourselves. We have to become like curators in a museum. But not in the old, grey-walled definition of a museum but a living, moving and constantly evolving museum and we have to choose what we want to exhibit today, and how the stuff we put out is shared and spread.

Journalism stands at the crossroads. This is the most transitive period in our lives as the “new media” re-define who we are.

Marketing, a dirty word for journalists, and more so personal branding is a huge chunk of this. Google, Twitter, YouTube, Facebook, LinkedIn are all a part of this movement.

We have to play where everyone is playing. We have to get our hands dirty and learn this, so that others who will come after will benefit from our knowledge and not supercede us, just because “they are young lah, so they know all this technical stuff”.

As a former tech journalist, I am a believer in that McLuhan quote: “We shape our tools and then our tools shape us.” We reported on these devices and now these devices are changing how we capture, edit, produce and tell our stories.

But we mustn’t forget what our roles are.

We are here to ask the questions on behalf of those who have no voice and cannot ask them because their tongues are tied.

We are here to tell the stories of those who cannot tell the stories on their own because they have been silenced.

We are here to uncover the truth and confront the corrupt with that truth so that they can be more accountable and transparent.

We are here to make those responsible measure up to a higher ethical and moral standard.

But we are also here to educate; to entertain; and to engage our communities in things that matter to them.

That’s journalism to me. That’s the journalism I was taught. That’s the journalism we need to continue to practise.

The old way was to produce the stuff and send it out to them as an act of faith.

The new way is to produce the stuff in collaboration with the people, not the faceless readers as we call them or the audience in a darkened theatre but real people who are just like us, yet different in so many ways.

We must set up “conversation platforms” by which they can come and interact with us or among themselves.

But we don’t need to re-invent the wheel. The 800-pound gorillas are already in the room. FLYTBG: Facebook, LinkedIn, YouTube, Twitter, Blogs, Google. We must go where our readers are and engage with them. We must fish where the fish are.

Journalists are great whiners. We really need to stop whining and get on with understanding, using and leveraging on the tools and apps out there and in here. There really isn’t anymore time to bitch about “those bloody bloggers.” The time now is to dive in and get to know our readers like never before. There really isn’t anymore time to moan the loss of a simpler world.

Just a few years ago, a number of longtime journalists found themselves out of a job. There were tears, real tears shed. People cried because it was the only life they ever knew. Their lives could be summed up in this way: “Hey, I was so arrogant and hard-headed that I thought that I needn’t learn new things. My skills were enough. Now, I am jobless, with bills to pay! Get me a blog, please, and please pay me to keep it updated.”

Wake up fellow journalists. Learn all you can about social media and pick up social media skills. You can learn from your colleagues, peers, children, nephew and nieces. You need to know that these are new journalism skill sets — it is very different and you need to OWN these skills if you are to survive, not only here in your current organisation, but anywhere out there.

I can tell you this, because I have been there and done that. If you do not have a brand behind you, then you better bloody well create that brand around your byline. Who you are and what you do matters. Don’t be insecure about that. It’s much easier to do it now, than there ever has been. Ever.

No trainer is going to turn you into a multimedia journalist overnight. You have take time to learn these skills yourselves. Our role is to provide you the big picture, the guidance, yes. We may handhold you for two or three days through some of rough spots if you need it, and give you a few technical pointers, then set you off in the right direction.

But the commitment to become very good at any of these tools must come from inside. If your current role doesn’t give time and opportunity to learn these skills on the job then you must find time — one hour or two hours a day or one day every weekend to learn it yourself.

There are people who are coming from behind you who will speed past you before you know it. They may not have the journalism mind, the news sense, the writing and grammar skills but that doesn’t matter — this is the new vocabulary and they can shine in ways that will get them ahead. Your competition isn’t even local. Awhile ago, a new Malaysian network player hired 10 content people from — get this –the US. All former journalists!

Think about that. Is their content going to be better than anything you can produce here? No. It’s just they haven’t discovered you yet. You are the gem everyone is looking for. Gleam like the jewel that you are. It is your time to shine.

The messenger is the media

(Above: Painting entitled The Messenger, 1996. by Bill Viola)

If Marshall McLuhan were alive today, would he instead say the messenger is the media?

The media is crass, commercial and aimed at the lowest common denominator. An endless parade of wannabe idols on a dubious stage. You have to have the "whole package" yet "be original' and then have 14-year-olds decide your fate. Or wipe out.

The media is biased, agenda-laden and orchestrated. It is the coloured ball bouncing around on a snooker table, depending on who's holding the cue for the day. It gets sunk into holes of its own choosing, only to be retrieved by another, so points can be tallied up for either side.

The messenger is the filter, the curator, the aggregator, the means by which we decide what we want to see, hear, debate. When the messenger massages the media, we like him all the more. We subscribe to his take, his point of view, his clarification of the thoughts we think -- but can't seem to express. No spin, nor hype. Just the truth. Plain and simple.

The media is flawed, the messenger is flawed genius. We like him all the more for that very fact. The messenger validates us. He needs us as much as we need him. We become one with him -- momentarily. But we are not so naive as to take him wholesale, all the time. We are, afterall, as empowered as him.

The messenger helps us keep our wits about us when everyone else seems to be losing theirs. He keeps us in the loop and affirms our right to know. He digs down deep, and pushes us to the edge of reasoning. He draws from diverse sources and sieves what needs to be shared, what has to go out, what can't be bought and sold under-the-table, what can't be taken from us by those who feel entitled.

The messenger is in our corner. He's on our team. He doesn't give us a bollocking at half-time even though we are losing. He restores our faith in what we already know. That we need to get out there and just play the game. The way we know. The way we trained for it. For what is the point of being on the field anyway, if we don't want to play the game? He gives us a sense of worth and pride.

The messenger puts us all on the same playing field. It may not always be level, but at least we know the rules of the game. The right way, the way it should be done.

The messenger makes us want to aspire for our higher selves. To make things accountable. To stem the rot and change the status quo. The messenger is our avatar. He is blue and larger than life. We live our lives vicariously through him.

The messenger is the media. The messenger is us. We are the new media.

Edward R Murrow on journalism

Just watched George Clooney's Good Night, and Good Luck again - a slow, absorbing and intelligent film on Edward R Murrow, an American broadcast journalist who was highly-regarded and respected.

Murrow, played by a very serious David Straitham, begins and ends this austere, black and white movie, with a 1958 speech that still has bearing on the state of journalism today. Below are the two halves edited together by a YouTuber Evmonk:



The movie focused on a series of TV news reports that helped lead to the censure of Senator Joseph McCarthy.

Some highlights from original speech:

This just might do nobody any good. At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thoughts. But the elaborate structure of networks, advertising agencies and sponsors will not be shaken or altered. It is my desire, if not my duty, to try to talk to you journeymen with some candor about what is happening to radio and television.

I have no technical advice or counsel to offer those of you who labor in this vineyard that produces words and pictures. You will forgive me for not telling you that instruments with which you work are miraculous, that your responsibility is unprecedented or that your aspirations are frequently frustrated. It is not necessary to remind you that the fact that your voice is amplified to the degree where it reaches from one end of the country to the other does not confer upon you greater wisdom or understanding than you possessed when your voice reached only from one end of the bar to the other. All of these things you know....

I invite your attention to the television schedules of all networks between the hours of 8 and 11 p.m., Eastern Time. Here you will find only fleeting and spasmodic reference to the fact that this nation is in mortal danger. There are, it is true, occasional informative programs presented in that intellectual ghetto on Sunday afternoons. But during the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW, PAY LATER.

For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally. If there were to be a competition in indifference, or perhaps in insulation from reality, then Nero and his fiddle, Chamberlain and his umbrella, could not find a place on an early afternoon sustaining show. If Hollywood were to run out of Indians, the program schedules would be mangled beyond all recognition. Then some courageous soul with a small budget might be able to do a documentary telling what, in fact, we have done--and are still doing--to the Indians in this country. But that would be unpleasant. And we must at all costs shield the sensitive citizens from anything that is unpleasant.

I am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe. Their fear of controversy is not warranted by the evidence. I have reason to know, as do many of you, that when the evidence on a controversial subject is fairly and calmly presented, the public recognizes it for what it is--an effort to illuminate rather than to agitate....

This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box. There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference. This weapon of television could be useful.

Stonewall Jackson, who knew something about the use of weapons, is reported to have said, "When war comes, you must draw the sword and throw away the scabbard." The trouble with television is that it is rusting in the scabbard during a battle for survival.

MORE.

10 Multimedia and Social Media Journalism Resource Sites

Here's a list of useful resources on multimedia journalism:

1. MINDY MCADAMS' Reporters' Guide to Multimedia Proficiency is a 42-page PDF of all 15 posts on her blog compiled since Feb, 2009. This is great mini-manual to learn multimedia journalism skills such as how to post an audio interview on your blog, edit video using iMovie or Windows Movie Maker or produce slideshows using Soundslides.

Follow Mindy's blog, RSS feed, Twitter feed or Facebook account.

2. NO TRAIN, NO GAIN has a Multimedia Reporting section that posts some really useful updates. Recent posts on Liveblogging, Multimedia Story-telling, and Ethics in Social Networks.

3. MEDIA HELPING MEDIA has a diverse range of training resources. David Brewer and Craig Kanalley have contributed some useful posts on the social networks and online and multimedia sections such as 30 tips on online news presentation, multiplatform authoring, tips for livetweeting and "Grazing on Rumour, Feeding on Facts".

4. MARK BRIGGS' Journalism 2.0: How to Survive and Thrive is two years old but still a worthy resource. You can download the PDF or read it online.

5. KNIGHT DIGITAL MEDIA CENTER'S Tutorials page as a list of useful skills to pick up on such as FTP, creating widgets and geotagging.

6. POYNTER'S NEWS UNIVERSITY has various courses you can follow for free but you need to register first.

7. NEWSLAB.ORG has various tips on its Tools and Resources sections such as Multimedia Planning and Production, Learning From Hyperlocal Failures, and Getting More From Social Media.

8. DIGITAL NEWS JOURNALIST has some interesting tutorials including a 4-part piece on using Google Docs and Caption Writing for Web Slideshows.

9. RYAN THORNBURG's The Future of News has some interesting how-tos and slide stacks eg: How to Edit for Online and SEO, Social Media and User Generated Content for Journalists and Reporting for Online Media.

10. JOE MURPHY, a Denver web developer and journalist, posts at his Joe Think blog. Some choice posts:
"Towards meaningful metrics", "Tips on writing headlines", "Getting your online news site off the ground in 7 steps".

FOR MULTIMEDIA INSPIRATION visit these sites as suggested by Angela Grant: Kobre Guide, MultimediaShooter, Interactive Narratives, Las Vegas Sun videos, The Globe and Mail multimedia section and News Videographer.

BONUS: 10,000 Words